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Close-up smartphone displaying the Senna app icon and other mobile app icons

Senna

A social fitness app built for both casual and serious gym-goers, Senna is for people who want to stay consistent and motivated through community. As a startup, the goal was to establish a strong foundation from the start. The existing graphics didn’t fully reflect the brand’s goals or personality, so the project began with a simple and comprehensive brand strategy before moving into the visuals.

BRAND STRATEGY / VISUAL IDENTITY

PREVIOUS LOGO

Current logo of Senna

REDESIGNED LOGO

The final direction balances professionalism with approachability, creating a brand that feels credible yet welcoming. The chosen “S” lettermark subtly references a bicycle crunch pose, tying movement back to the brand in a thoughtful way. The result is a clearer, more confident identity aligned with Senna’s vision, with positive feedback from the founder.

Two dark green Senna-branded lanyards with metal loops
Angled Senna brand guidelines poster with branded materials beside it
Collage of Senna brand guideline pages and presentation slides
Dark green Senna billboard mounted on a gray tiled exterior wall

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