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HWS branding stationery mockup featuring black and purple cards on an orange background

House of Word and Spirit

House of Word and Spirit or HWS is a digital-first faith platform created to reach spiritually curious and disconnected audiences through more accessible, modern channels. As the brand expanded beyond traditional ministry, the existing DIY visuals lacked the consistency and polish needed to resonate clearly across platforms.

BRAND STRATEGY / VISUAL IDENTITY / BRAND REFRESH

PREVIOUS LOGO

Current logo of House of Word and Spirit

REDESIGNED LOGO

HWS branding stylescape collage with photography, typography, color swatches, and graphic panels

This project focused on refreshing the visual identity while maintaining brand familiarity. I refined the HWS monogram logo and developed a modern, welcoming system designed to feel accessible across generations. I created the visual identity and social assets with clarity and accessibility in mind, using inviting WCAG-compliant colors. The result is a more confident, aligned brand presence, and my client was genuinely happy with the outcome.

HWS branding shown on a smartphone near a beach
HWS brand guidelines board with typography, colors, layouts, and a hoodie photograph
HWS laptop corner with two round stickers beside the keyboard against a pastel beach background
Open laptop displaying a colorful HWS “GLAD YOU’RE HERE!” webpage
Three smartphones displaying HWS promotional screens against a beach background

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