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Designing from PH, crafting for the world

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absihdee (ABCDE) monogram logo mockup

ABCDE Creative

I designed the visual identity for ABCDE (/ab-sih-dee/) with a focus on timelessness and quiet luxury. The aim was to strike a thoughtful balance between being professional and approachable. Pairing a custom serif with a clean sans-serif in the logo helps express this blend clearly.

BRAND STRATEGY / VISUAL IDENTITY / WEBSITE DESIGN

The creative direction for ABCDE Creative leans toward a feminine and classic aesthetic. Green and lavender bring a fresh, youthful touch, while the use of neutral tones like black, white, and gray keeps the overall look refined and grounded.

Open booklet displaying Brand Strategy and Creative Direction on a pale green background
Roll of circular ABCDE branded stickers in several colors on a light green surface
January 2025 wall calendar with a dark green floral header
Collage of green and white ABCDE webpage designs with nature illustrations and an A logo

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