ABCDE Creative
I designed the visual identity for ABCDE (/ab-sih-dee/) with a focus on timelessness and quiet luxury. The aim was to strike a thoughtful balance between being professional and approachable. Pairing a custom serif with a clean sans-serif in the logo helps express this blend clearly.
BRAND STRATEGY / VISUAL IDENTITY
The creative direction for ABCDE Creative leans toward a feminine and classic aesthetic. Green and lavender bring a fresh, youthful touch, while the use of neutral tones like black, white, and gray keeps the overall look refined and grounded.
