Enchanted Kingdom
This brand refresh for Enchanted Kingdom, a cherished amusement park in the Philippines, was a passion project that let me tap into themes of nostalgia and wonder. The goal was to preserve the park’s magical essence while introducing a more contemporary edge. Balancing the iconic purple and green palette proved challenging, but a darker outline in the logo helped unify the elements and enhance the fantasy and mystery feel.
VISUAL IDENTITY / BRAND REFRESH / CASE STUDY
CURRENT LOGO
REDESIGNED LOGO
I also got to know Eldar the Wizard, the park’s long-standing mascot. Watching the refreshed identity come to life through visuals was incredibly rewarding. I’ve also pitched a park visit to capture real-world shots for the portfolio, which is still in progress, but something I’m very much excited about.
