AMO Licensing
This case study explores the concept of a pet ownership licensure portal, focused not on pets, but on the responsibility of their owners. It was inspired by an online conversation around the idea that if driving requires a license, perhaps pet ownership should, too. Animal welfare is a cause I care deeply about, and I saw this as an opportunity to design something intentional and thought-provoking.
UI/UX DESIGN / BRAND KIT / CASE STUDY
With limited visual references available for this kind of platform, user interviews played a key role in shaping the research process. The resulting direction for AMO Licensing turned out fun, approachable, and intuitive - while still rooted in purpose.
